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Mazda Graduate Program

By gabbyt | Posted in Promotions on Wednesday, October 10th, 2018 at 9:16 PM

         Calling all new graduates! Did you know that we have our own Mazda Graduate Program with special rebates? Mazda Canada wants to give you a rebate of up to $1000 on your down payment for your new Mazda. Wonder if you qualify?

Who Qualifies:

University: Undergraduate – Bachelor; or Post-Graduate – Master, Doctorate**; minimum length of the course must be three years.

Community College (outside Quebec): Diploma; minimum length of the course must be two years.

Cegep (Quebec only): Diploma of College Studies in technique; minimum length of the course must be three years.


You must have graduated between April 30, 2016, and April 30, 2019. Bring in a copy of your official transcript to Crown Mazda to qualify.



We Recommend the MAzda6. This sporty car was award as the Top Safety Pick from IIHS and has an available Turbo engine. Recent grads can get $500 off thanks to the Mazda Graduate Program. 


Win Your Mazda

By gabbyt | Posted in News on Tuesday, July 17th, 2018 at 7:02 PM

           Fifty years ago, Canada was very different from the majestic country we are today. We still had a Trudeau as Prime Minister and our Canadian flag had just been reviled, but little did we know that our automobile culture was about to change.

          Fifty years ago, Mazda entered the Canadian driving scene. The Japanese car makers had some hurdles to overcome, such as learning how to drive on the right side of the road, but they did it. To celebrate all their milestones in Canada, Mazda is giving away 50 new Mazda’s across Canada.


          This contest runs from June 1st to August 31st. To qualify for Mazda’s “Win Your Mazda” you must either purchase a brand-new Mazda between June 1st to August 31st or pen an essay titled “The best thing about a summer drive.” Each month new winners are drawn at 12 p.m. EDT in Toronto, Ontario.


         After being contacted, the winners of the draw are invited to a photo op and are presented with the MSRP of their new Mazda.

           In true Canadian fashion, Mazda wants to thank their loyal customers for 50 years of Driving Passion and look forward to seeing what the next fifty years will bring them.


For full contest details visit Mazda Canada and check out your next Mazda at

Bringing It All Together

By gabbyt | Posted in About Us on Thursday, July 12th, 2018 at 3:45 PM

             Service Advisor Aron Heide spent his childhood taking apart cars, and now as an adult, he’s dedicated to putting them back together. Raised in Winkler, Manitoba, Heide was made aware of the importance of a vehicle at a very young age. Heide and a friend would take apart the destroyed cars of his friend’s older brother for fun.

“I did what all young boys do. They play with stuff.”


Photo taken by Garden Valley Collegiate

               Once Heide began high school, he jumped at the chance to learn how to put a car back together. After graduating from Garden Valley Collegiate in a year that is best left unnamed, Heide ventured out to the big city: Winnipeg, Manitoba. This Modern Mennonite started attending classes at Red River College, graduating in 1981 as a Red Seal Technician. That same year, Heide and his wife bought their first home and a cabin in Hecla Island.

           After spending many years in the Auto Industry, Heide finally found his home at Crown Mazda as their Service Manager.

“I like it here. I like the company. I like what I do. I really like what I do.”

            Heide stepped down from as Service Manager in 2017 to spend more time with his family. As a father of three daughters grandfather to two boys, Heide has a very busy home life.

“I like to spoil my grandkids. And I get a lot of heck for it.”

            Heide enjoys his evenings either at his Hecla Island cabin or at home playing with his grandkids. The only engine work Heide does at home is for his grandson’s homemade jeep.


“I just piddle around with the small stuff.”

                      You find Hiede in Crown Mazda’s shop doing what he loves, working on cars. With retirement around the next corner, Heide says he is looking forward to spending more time with his family. Heide is planning on taking “every opportunity” to spend more time with his family.




You can find Aron Heide in Crown Mazda’s shop or by Phone and Email.


Phone: (204) 594-9247


Reasons to Lease

By viralpatel | Posted in Did You Know on Wednesday, June 27th, 2018 at 5:36 PM

              Every year new technology is being brought into the car world. In the past five years alone keyless entry, parking sensors and Wifi have become the new standard in most vehicles. Keeping up to date with the latest car trends can get expensive. New Car Sales Manager Steve Samonte sat down with us to explain the benefits of leasing a new vehicle.

                Leasing is the best option for customers who like to keep up with the latest technology. The vehicle you drove five years ago is very different from ones coming out today. These new inventions are made to make your vehicle experience easier. We believe your payments should be just as easy.

“You pay for what you use. The average person trades in every three to five years,” said Samonte.

                Leasing a vehicle is very similar to financing. When financing a vehicle you have monthly payments to the bank. Leasing a car will also require monthly payments but they are much less expensive and easier to understand.

“It is an easy way to get into a brand new vehicle and keep up with all of the latest tech,” said Samonte.

                The payments you make on a lease are to the manufacturer. You only pay for what you are using in a lease. The average person will trade in their vehicle every three to five years. Making monthly payments on a depreciating vehicle you do not plan on keeping is senseless for today’s fast-paced world. Depending on the vehicle you could save around $200 per month on payments.


               Insuring a leased vehicle is exactly the same as a financed vehicle. They do ask if the vehicle is a lease, but it does not affect the cost of your insurance in Manitoba.

                Leasing a vehicle also means that your repair bills will be almost non-existent. Most leases cover the entire span of the vehicle’s warranty. Most repairs made to your vehicle will be under the new car warranty. Safety is a priority for most drivers. Driving a new vehicle assures you are up to date will all the safety features available to you.

                Next time you are in need of a new vehicle be sure to consider all of your needs, current and future. Technology and safety features are always changing. Leasing is the only way to assure you are keeping up with the latest features while keeping within your budget.

Big Dumb Q and A

By viralpatel | Posted in Did You Know on Tuesday, June 26th, 2018 at 8:09 PM

                If you are anything like most people, talking about cars might as well be in a foreign language. Car ownership can be tricky if you don’t understand the lingo. We are answering some of your burning questions regarding purchasing and maintaining your vehicle. Can’t find what you’re looking for? Leave a comment and we would love to answer your questions!


                Buying a car is a major purchase and not something we do every day. We have tons of questions about the process but are not always comfortable asking them. Chan Paranaque, Product Adviser has been with Crown Auto Group for over three years. He has been asked everything in the book from “Can I get this in pink?” to “Can I buy it and just leave it here?”

Here is a list of “Dumb” questions you might have about car buying and their answers by Chan Paranaque:


Q) Why should I buy from a dealership?

A) At Crown Auto Group we have the experience to serve you. This means we can answer any question you may have. We know what to ask to make sure you are getting in the perfect vehicle for your needs. Only at Crown Auto Group will you get a service called Crown Plus. This three year service program covers tire replacement, key and fob replacements, and emergency services.


“Don’t be afraid to ask. Sometimes we speak in a language that doesn’t make sense.”

Chan Paranqaque


Q) Do I need a license to buy a vehicle?

A) You do not need a driver’s license to buy, however, to register your vehicle you do. Some reasons to buy without a license include: gifting a vehicle, assuming financial responsibility for another person, or needing a vehicle of your own to practice driving on.

ID Viking


Q) How old do you have to be to buy a car?

A) 18

Q) Why would I buy a manual transmission?

A) The cool factor plays a major role in manual transmission purchases. It feels like you are driving a race car. You can also save up to ten thousand dollars on your purchase just by switching to manual.

“I had a guy wanting to buy a manual but didn’t know how to drive it. We spent two weeks in the parking lot learning on a used car.”

Chan Paranaque

Q) Can I return the vehicle?

A) Once the registration and bill of sale has been completed the vehicle is officially yours, and cannot be returned to the dealer.

Q) Why would I Trade In my vehicle instead of selling it myself?

A)           If you decide to sell your vehicle privately, it may cost you more than you make with a trade in deal. Before you sell your vehicle you have to safety it and fix all cosmetic issues. These repairs have the potential to cost thousands of dollars, all before a potential buyer even sees your vehicle. Once you post your vehicle online, you now have to fend off hagglers and low ballers. After all of this work you now have to meet with the potential buyer, which may become a safety risk for yourself.

                Trading in your vehicle is the safest way for you. Your vehicle is taken off of your hands regardless of what repairs need to be done. The value of your trade in is taken off of the price of your new vehicle BEFORE taxes, costing you less to buy.




                 Have you ever been totally lost talking to your mechanic? Here are some common questions and terms you here in a shop, but may not know what they are. Service Manager Brent Jones understands that sometimes mechanics get stuck in car mode and forget to explain what everything means. These common questions deserve a chance to be explained.


Q) Is the horn a real horn?

A) Your horn is actually a speaker located in your front bumper. Pressing your horn sends a signal to the speaker, making the noise.


Q) What side is my gas tank on?

A) An arrow on your gas gauge points to the side of the car it is on.

Q) What does hydraulic mean?

A) It is the use of pressurized fluids.

Q) Do Tires Expire?

A) Just like food, tires have a best before date. This is usually 6-10 years after the birth date of the tire. Most tires need to be replaced before ten years of use because of wear and tear but after time tires will wear down on their own.

Tire Buyer


Q) What is Power Steering?

A) A system made to make turning your steering wheel easier. This is available on most vehicles produced after the early 1960’s.

Q) What is ABS?

A) Anti-lock Braking System. This is a secondary braking method in your vehicle. While you are pressing on the brake pedal, the car is pumping the brakes faster than humanly possible to brake faster.

Q) Why would I go to the dealer for an oil change?

A) Crown Auto Group Dealers do much more than change your oil while your vehicle is being serviced. They are checking to assure everything is in working order on your vehicle. If you need a part, your dealership has the power to order exactly what you need, directly from your maker. The car wash afterwards is an added bonus.

“It’s like going your whole life without a checkup.”

Brent Jones

Q) What isn’t included in an oil change?

A) Common things that need to be changed that are not included in a regular oil change are the fluids. Transmission, brake, power steering and coolant fluid all need to be regularly changed. At your next oil change ask your mechanic when they recommend the next fluid change.


                Have more burning questions? Leave them in the comment section and we will answer all of your questions!

How I Bought a Car With Bad Credit

By gabbyt | Posted in Did You Know on Wednesday, June 20th, 2018 at 5:09 PM

                Talking about credit is really boring. Most of us don’t know a thing about credit until we are told we have bad credit. What does that even mean? I thought when I finished school I didn’t need to learn math anymore. Is bad credit really as horrible as it sounds? When a banker told me I needed to build my credit, it was stored in the same part of the brain as a dentist telling me to floss.

                Days before Christmas of 2016, a large truck cut me off, and my “vintage” Lancer was no match. Suddenly I was in desperate need of a car, thanks to the lack of bus routes by my home. I didn’t have enough money to pay cash for a new car and I was afraid of high interest rates. I’ve had an …um… interesting past with previous vehicles and I was really tired of buying new cars

             We all know the stereotype of car salesmen, and I thought being a 19 year-old girl would cause me more grief than I needed. I stepped into the dealership with my dad in tow, figuring a balding middle-aged man would help me gain some respect. I was pleasantly surprised to be greeted before my dad, something that almost never happens. We explained what I needed, and my limited budget. We were shown tons of cars within my price range, but I was hesitant to buy again. I was still hung up on my now deceased car.

Me and my dad

             I was feeling defeated, until I was shown a car above my price range, a used 2012 Mazda3. It was so nice that I was afraid to test drive it, and asked my dad to for me. I was sold on the car but had no idea how to pay for it.

                I sat down with a financial adviser and was told I was told that I am a Non Prime buyer. This means that I am riskier for a bank to lend to. I had no collateral, (things of value that can be sold to pay back by debt) no lending history, and barely made enough to pay my bills as a student. I was surprised to learn that the bank would give me a loan. I needed a co-signer and my interest rates were slightly higher that I would have liked, but it was affordable. In fact, my loan was so low that we had to add on extra insurance so the bank would give me the loan.

“We really understand. We know what to do,” said Shaun Proutt, Director of Financial Services.

                I did not expect to be able to buy such a nice car that day, but I am glad I went to Crown Auto Group first. Throughout the whole experience my finance options were transparent and I felt included in the conversation. I wanted to know exactly how much I was paying, and how I was going to pay for it. Without Crown’s support I never would have walked away with such a beautiful car and still be driving it today.

To find out what your financing options are, visit our website fill out our 30 Second Credit Application

Do I Really Need an Oil Change?

By gabbyt | Posted in Did You Know on Wednesday, June 20th, 2018 at 2:08 PM

                Oil changes are the best thing you can do for your vehicle. Vehicle maintenance makes all the difference when expanding the life of your vehicle. Understanding what happens in an oil change is important to understanding what makes your vehicle literally tick.

              Oil changes are annoying. They take time out of your busy day and are costly. Why would you want to do them if you don’t see a difference in your vehicle?

            The reality is that it takes 20-30 minutes for an oil change to be completed, depending on how much needs to be done. An ordinary oil change means that they check the interior and exterior of the vehicle, tires, under the hood, and underneath the vehicle.

“We do about 20-30 oil changes a day,” Russell Johnson, a Service Manager at Crown Auto Group.

                The first thing that happens at Crown Nissan when they perform an oil change is check under the hood. They are checking the brake and washer fluids, searching for loose hoses or terminals, and your oil filter. Another thing they watch out for is battery corrosion. If they find white powder on the battery it usually means there is corrosion, and speak to the owner about their options to clean or replace the battery.


                After assuring that everything under the hood is in working order, your vehicle is hoisted up into the air. Your mechanic then checks your tire tread. Using a tool to determine the wear on your tires, each one is checked assure you have sufficient tread left. After the tires are checked, the suspension (the thingy that makes your ride less bumpy) gets evaluated to assure they are still in working order.

                After checking everything else, a large tray is brought underneath the oil pan. A plug underneath is opened, allowing for your oil to be drained. Once drained, the oil filter is recommended to be changed for consistency, and the vehicle is ready for the new oil.

What about oil types? Synthetic or Non Synthetic?

Typically Synthetic Oil is recommended for your vehicle. It preforms better inside the engine and lasts longer. Non Synthetic Oil is only recommended if the manufacturer asks for it, which is typical for European performance vehicles.

After changing the oil is when any other services take place, such as changing the air filter.

                Mechanics cannot do anything to your vehicle without your permission. While a mechanic can strongly recommend a particular service, it is up to the owner to decide if they want it or not. If a mechanic discovers the brakes are shot on your vehicle, you can still decide to not get them changed and drive (very carefully) away.

                The beauty of an oil change is that you don’t see a big difference in your vehicle if you get your oil changed regularly. Skipping an oil change might not seem like a big deal, but driving without one can be dangerous. Aside from normal wear and tear on your vehicle, skipping an oil change means your vehicle will start slowly destroying itself. Without oil to grease the engine the moving parts will create friction from the metal-on-metal contact resulting in a damaged engine. Replacing your engine is much more expensive than an oil change.

“The Tipping Point” of Our Book Club

By gabbyt | Posted in careers, Community on Tuesday, June 19th, 2018 at 9:21 PM

              Book Club starts off like most book clubs. Everyone is eager to share their opinions with notebooks filled with thoughts and their hands in the air. The strange thing is that this book club meets in a car dealership.

Book clubs and car dealerships do not typically go together, but Crown Auto Group throwing out the rule book. Members of the Crown Auto Group meet three or four times a year to discuss a book of the group’s choosing. This time “The Tipping Point” by Malcom Gladwell was discussed.


This structured club is focused on development. Self-improvement is important to everyone and Crown wants to provide their employees with a safe environment to do so. The books that are chosen always focus on ways to improve your home life and working life.

Some of the words of encouragement said were:

“The speed of the pack depends on the speed of the members,” said Anil Sharma.


“We have to guide them,” said Dhiya Dilawri.

Each meeting opens with general comments on the book, followed by some structured questions. Everyone was able to find personal experiences that related to the book. The groove set from previous meetings was in play, allowing for small breaks in the conversation about soccer and the heat.


The book club had very honest and real conversations. The room’s comfortable personality encouraged conversation. This may have been a work environment, but each person was at ease with the group and shared personal stories on how “Tipping Points” changed their perspectives.

Ugly Tie Trade-In

By gabbyt | Posted in Community on Thursday, June 14th, 2018 at 6:57 PM

     Father’s Day is a time to think about the men in our lives. Father’s Day typically means barbecues and beer, but instead we want you to think about the health of the men in your lives.

     One in seven Manitoban men will experience prostate cancer at some point in their lives. Through your support, Crown Auto Group wishes to help those living with prostate cancer. We are continuing this Father’s Day tradition with our family and yours.

For the past four years Crown Auto Group has hosted the “Ugly Tie Trade-In” in support of Manitoban men living with Prostate Cancer. Thanks to your support, a donation of $25 for every vehicle sold at any of our Crown Auto Group dealerships will be given to the CancerCare Manitoba Foundation.


                From June 14 to 17, you can bring in your ugly tie and trade it in for a beautiful new vehicle, all in support of Manitoba men living with prostate cancer. This Father’s Day celebrate all the men in your lives with Crown Auto Group and CancerCare Manitoba Foundation.


An Evening with the Clubhouse of Driving Passion

By gabbyt | Posted in Community on Wednesday, June 13th, 2018 at 6:59 PM

               Patrons of the Crown Mazda Clubhouse of Driving Passion were invited to a special gala to showcase the new Mazda6 on Monday evening.

               This special evening included a showcase of the latest Mazda, an “under the metal” look, and a showcase of all the special features in a Mazda.

                The event started at six in the evening, with an intimate crowd of twenty people. The evening was restricted to Crown Mazda patrons. The event began with an exclusive sneak peek at the all-new 2018 Mazda6. Mazda is celebrating its fiftieth year in Canada. The cherry-red exterior added a Canadian feel to the Japanese performance vehicle.

                Following a tour of the 2018 Mazda6, patrons were invited to a behind the scenes look at their vehicle in Crown Mazda’s very own service shop. On the hoists featured another patriotically red vehicle, this time a classic Mazda5. Crown Mazda’s well-seasoned servicemen demonstrated the importance of undercoating, as well as the fine details that are performed on your vehicle while at Crown Mazda servicing.

                Patrons were invited to learn how to locate and change their spare tire and other useful tricks exclusive to their Mazda. Crown Mazda representatives lent their expertise and shared their tips and tricks for a better driving experience with Mazda. A demonstration on how to use Cruise Control and Bluetooth capabilities were one of the many educative lessons shared with Crown Mazda patrons.

                The evening concluded with more dainties and conversation back in the showroom. Each patron left Crown Mazda with an air of confidence, and of course, a complementary swag bag.